{"id":2345,"date":"2020-05-03T17:29:29","date_gmt":"2020-05-03T16:29:29","guid":{"rendered":"https:\/\/www.half-square.com\/?p=2345"},"modified":"2020-06-26T08:51:02","modified_gmt":"2020-06-26T07:51:02","slug":"un-bon-logo-cest-quoi","status":"publish","type":"post","link":"https:\/\/www.half-square.com\/?p=2345","title":{"rendered":"C&#8217;est quoi un bon logo?"},"content":{"rendered":"<p>Un BON logo doit \u00eatre \u2026<\/p>\n<p>\ud83c\udf1f\u2063\u00a0Reconnaissable et m\u00e9morable!<br \/>\nVotre logo vous identifie, il doit donc \u00eatre facilement reconnaissable afin que vos clients se souviennent de vous. Il doit raconter votre histoire et laisser transparaitre vos valeurs et votre sp\u00e9cificit\u00e9.<\/p>\n<p>\ud83c\udf1f\u2063\u00a0Lisible et compr\u00e9hensible!<br \/>\nVotre logo doit pouvoir s\u2019adapter et \u00eatre lisible sur tous vos supports de communication. Qu\u2019il soit petit, grand, sur un fond uni ou color\u00e9, il doit \u00eatre con\u00e7u pour \u00eatre applicable partout tout en restant toujours rapidement reconnaissable.<\/p>\n<p>\ud83c\udf1f\u2063\u00a0Durable et r\u00e9fl\u00e9chi!<br \/>\nVotre logo doit \u00eatre con\u00e7u pour durer dans le temps car il ne se change pas tous les ans au risque que votre marque ne soit plus identifiable. Un logo bien pens\u00e9 initialement n\u00e9cessite seulement apr\u00e8s plusieurs ann\u00e9es un rafra\u00eechissement (refonte).<\/p>\n<p>Votre logo vous fait connaitre et reconna\u00eetre ce qui le rends indispensable!<\/p>\n<p>Vous souhaitez vous lancer?\u2028Prenez rendez-vous pour un premier \u00e9change gratuit et sans engagement pour discuter de votre projet!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Partager\u00a0:<\/h3><div class=\"sd-content\"><ul><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2345\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.half-square.com\/?p=2345&amp;share=linkedin\" target=\"_blank\" title=\"Cliquez pour partager sur LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2345\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.half-square.com\/?p=2345&amp;share=twitter\" target=\"_blank\" title=\"Cliquez pour partager sur Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-pinterest\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-pinterest-2345\" class=\"share-pinterest sd-button share-icon\" href=\"https:\/\/www.half-square.com\/?p=2345&amp;share=pinterest\" target=\"_blank\" title=\"Cliquez pour partager sur Pinterest\"><span>Pinterest<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2345\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/www.half-square.com\/?p=2345&amp;share=facebook\" target=\"_blank\" title=\"Cliquez pour partager sur Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Un BON logo doit \u00eatre \u2026<\/p>\n<p>Reconnaissable et m\u00e9morable. Votre logo vous identifie, il doit donc \u00eatre facilement reconnaissable afin que vos clients ou potentiels clients se souviennent de vous. Le message que vous d\u00e9sirez v\u00e9hiculer doit \u00eatre clair et les \u00e9l\u00e9ments repr\u00e9sent\u00e9s, compr\u00e9hensibles, afin d\u2019avoir une marque impactante. Il incarne vos valeurs et refl\u00e8te votre sp\u00e9cificit\u00e9.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Partager\u00a0:<\/h3><div class=\"sd-content\"><ul><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2345\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.half-square.com\/?p=2345&amp;share=linkedin\" target=\"_blank\" title=\"Cliquez pour partager sur LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2345\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.half-square.com\/?p=2345&amp;share=twitter\" target=\"_blank\" title=\"Cliquez pour partager sur Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-pinterest\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-pinterest-2345\" class=\"share-pinterest sd-button share-icon\" href=\"https:\/\/www.half-square.com\/?p=2345&amp;share=pinterest\" target=\"_blank\" title=\"Cliquez pour partager sur Pinterest\"><span>Pinterest<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2345\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/www.half-square.com\/?p=2345&amp;share=facebook\" target=\"_blank\" title=\"Cliquez pour partager sur Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":2659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"https:\/\/maurer.phpnet.org\/marie\/wp-content\/uploads\/2020\/05\/half-square-graphiste-marie-maurer-aubagne-unbonlogo-blog-3.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Nhe1-BP","_links":{"self":[{"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=\/wp\/v2\/posts\/2345"}],"collection":[{"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2345"}],"version-history":[{"count":24,"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=\/wp\/v2\/posts\/2345\/revisions"}],"predecessor-version":[{"id":2686,"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=\/wp\/v2\/posts\/2345\/revisions\/2686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=\/wp\/v2\/media\/2659"}],"wp:attachment":[{"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maurer.phpnet.org\/marie\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}